Digital marketing Fundamentals
International edition
Technology and digital marketing continue to develop. This book describes the latest insights, using recent examples, and is based on theoretical principles of digital marketing. The theory transcends the temporary situation and gives future marketingprofessionals a good fundament." - Huub Vermeulen, CEO bol.com
Practical insight in the complete digital marketing ProcessDigital Marketing Fundamentals is a study book on digital marketing that covers the complete marketing process. The theoretical framework is based on academic research and has been translated to practice by digital marketing experts. The book describes the theory behind digital marketing, techniques and media, using many examples. Since the introduction of the first Dutch version, the book has been very successful. Tens of thousands marketers have read it and are using the basic principles in practice.
Digital Marketing Fundamentals starts with the introduction of the model of the five core processes, followed by the strategic aspects of digital marketing. After this all relevant aspects of online marketing are covered: using the internet for market research, for product development and the online production process, for branding, customer acquisition and customer bonding and for order fulfillment. The book also describes how to make effective websites and apps, digital analytics and planning en organisation. Social media and mobile marketing are an integrated element of each of the chapters. |
List of Contents
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"This book cleverly connects the classic marketing theory with the latest developments in digital marketing, making it a must for anyone who wants to strive for a serious career in digital marketing."- Bram Koster, Chief creative Marketingfacts, chair of the exam committee NIMA Online Marketing
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Digital Marketing Fundamentals has been developed in collaboration with a large number of professionals, who have each indicated how digital marketing yields the highest ROI, speaking from their own practical experience. Authors Marjolein Visser RM and Berend Sikkenga SMP have created a theoretical framework based on academic research and have supplemented the views of the authors with research results and their own vision. Mike Berry has added his insights and turned the originally Dutch publication into a truly international book.
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"Digital Marketing Fundamentals contains a large amount of knowledge about digital marketing that is summarized in an extremely professional manner in a beautifully executed and nicely illustrated, accessible and well-documented publication." - Prof. dr. Peter Leeflang, Frank M. Bass Professor of Marketing, Rijksuniversiteit Groningen
Digital support
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Digitalmarketing.noordhoff.nl is the official website with test questions, trainer concepts and power points.
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Marketing Fundamentals by Bronis Verhage and Marjolein Visser provides students and professionals with the basic marketing knowledge they need to completely understand the theory behind Digital Marketing Fundamentals.
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We hope to meet all readers soon in the groups connected to this Book:
- LinkedIn Group Lecturers Digital Marketing Fundamentals : for tips, current events, research results and discussion
- Digital Marketing Fundamentals on Facebook: for recent examples, new insights and information.st.com/Marjolein Visser)
