Mike Berry FCIM, F IDM started his career at Procter & Gamble. He then went agency-side with roles at EHS Brann (Havas Helia), Wunderman (Y&R), Bozell/FCB (Senior VP) and Head of Digital for EMEA at Jack Morton (Interpublic). Today he’s a Digital Marketing consultant, trainer and academic (Adjunct Professor at Hult International Business School, Course Leader at Imperial College London and Visiting Lecturer at Cranfield University). He is the author/ co-author of 4 books including The Best Of Global Digital Marketing Storybook 1 and 2. Mike is a Fellow of the CIM (Lead Course Director) and of the IDM (Course Tutor on PG and Professional Diplomas).