Berend SikkengaBerend Sikkenga SMP is a passionate digital manager with almost twenty years of experience from both an agency perspective and a corporate perspective. As head of ecommerce at LEGO, he is currently responsible for ecommerce and omnichannel in the Benelux. He also provides training and guest lectures and has been a contributing author in the Marketingfacts yearbook for several years. Sikkenga started his career at internet consultancy firm Red Hot Minute (formerly Booleanpark) and subsequently led marketing management, sales management and service management at Essent and Ziggo in a variety of roles. |
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